Everyone’s favorite Hasidic Jewish reggae-rapper, Matisyahu, is touring heavy this Fall and will once again be hosting his “Festival of Light” Chanukah celebration this December. The eight-night run will include four shows each at Webster Hall and at the Music Hall of Williamsburg in Brooklyn, with a different opening act featured each night, including: Glitch Mob, RANA, Dub Trio, John Brown’s Body, Brothers Past, Kid Koala and Travis McCoy (Gym Class Heroes).
You can grab a sample tune off of his latest album Light from this little widget:
One interesting thing about Matisyahu’s tour is that they’ve teamed up with Posse.com, an Australian start-up that seeks to involve fans as online promoters and just recently launched in the U.S. With Posse.com, fans can get involved in actually promoting bands’ shows and earn rewards for their viral marketing efforts. Although it has a bit of a “pay-for-play” feel to it, it’s certainly an interesting and innovative approach to the ever-evolving realm of online concert promotions. It’s also very “Live Music 2.0,” which we dig around these parts.
